Reddit User Age, Gender, & Demographics (2024) (2024)

First launched in 2005, Reddit is approaching its 20th anniversary but remains relevant in the social media landscape.

In fact, only four other social media platforms receive a larger share of visits than Reddit in the US.

Following its March 2024 IPO, we’ll dive into Reddit user statistics and data below:

Contents

  • Reddit Demographic Data (Key Statistics)
  • How Many Reddit Users Are There?
  • Reddit Users By Age
  • Reddit Users By Gender
  • Reddit Users By Region
  • Reddit Traffic And Engagement Stats
  • Popular Reddit-Related Searches
  • Reddit User Device Stats
  • Most Popular Subreddits
  • Most Popular AMAs
  • Reasons For Using Reddit

Reddit Demographic Data (Key Statistics)

  • There are over half a billion Reddit users
  • 44% of US Redditors are aged 18 to 29 years old
  • Around 2 in 3 Reddit users are male
  • Almost half of all Reddit users are based in the US
  • There are over 3.5x more mobile Reddit visits than desktop per month
  • r/funny is the most popular subreddit (56.6 million subscribers)
  • Entertainment is the top reason (72%) Redditors use the platform

How Many Reddit Users Are There?

As of 2024, there are over 500 million Reddit accounts.

That’s an increase of over 150 million since 2019.

By 2028, there are expected to be over 556 million Reddit users.

Reddit User Age, Gender, & Demographics (2024) (1)

Here’s a breakdown of Reddit users over time:

YearNumber of Reddit UsersChange Over Previous Year
2019350.44 million-
2020406.6 million↑ 56.16 million
2021447.02 million↑ 40.42 million
2022473.4 million↑ 26.38 million
2023491.5 million↑ 18.1 million
2024*504.54 million↑ 13.04 million
2025*514.66 million↑ 10.12 million
2026*523 million↑ 8.34 million
2027*530.17 million↑ 7.17 million
2028*556.59 million↑ 26.42 million

The majority of subreddits are not closed and can be accessed by unregistered users.

Sources: Statista

Reddit Users by Age

In the US, Reddit is most commonly used by 18 to 29-year-olds. Almost half (44%) of this section of the population uses Reddit.

Reddit User Age, Gender, & Demographics (2024) (2)

Here’s a more detailed look at US Reddit users by age:

Age GroupProportion of Americans Using Reddit
18 to 29 year olds44%
30 to 49 year olds31%
50 to 64 year olds11%
65+ year olds3%

Analysis of over 5,000 Redditors found that a user’s average age is 23 years old.

And just 12.75% of the sample were over the age of 30.

Sources: MarketingCharts, Reddit

Reddit Users by Gender

Around 2 in 3 (63.6%) Reddit users are male.

Reddit User Age, Gender, & Demographics (2024) (3)

Here’s the Reddit user base broken down by gender:

GenderDistribution of Reddit Users
Female35.1%
Male63.6%

In total, 27% of the US male population uses Reddit.

By comparison, 17% of the US female population uses Reddit.

Sources: DataReportal, MarketingCharts

Reddit Users by Region

Almost half (48.33%) of all Reddit users are based in the US.

Reddit User Age, Gender, & Demographics (2024) (4)

Each of the top four countries by Reddit users is English-speaking.

Here’s a breakdown of Reddit users by nationality:

RankCountryProportion of Reddit Users
1US48.33%
2UK7.33%
3Canada6.97%
4Australia4.16%
5Germany3.06%
-Other30.16%

In terms of monthly traffic, the US predictably leads the way with 13.6 million visits.

That’s over 6x more than the next highest country, the UK (2.2 million).

In fact, the US sees almost as much monthly Reddit traffic as all other nations combined (approximately 15.23 million visits).

Here’s a closer look at the Reddit’s monthly traffic by nation:

RankCountryMonthly Traffic
1US13.6 million
2UK2.2 million
3Canada1.8 million
4Germany1.2 million
5India1 million
6Australia0.823 million
-Other8 million

Sources: similarweb, Semrush

Reddit Traffic and Engagement Stats

In March 2024, Reddit accumulated around 2.2 billion monthly visits.

According to recent data, the website has a bounce rate of 42.97%.

On average, 5.73 pages are accessed per visit, totaling 7 minutes and 37 seconds.

Search traffic has fluctuated over the last two years, but there is a general upward trend.

Between April 2022 and January 2024, the peak month for Reddit search traffic was January 2024 (4.6 billion) followed by December 2023 (4.34 billion).

Reddit User Age, Gender, & Demographics (2024) (5)

Below is a breakdown of global Reddit search traffic over time:

Month, YearGlobal Search Traffic
April 20223.84 billion
May 20223.54 billion
June 20223.3 billion
July 20223.31 billion
August 20222.77 billion
September 20222.71 billion
October 20223.09 billion
November 20222.75 billion
December 20222.69 billion
January 20233.41 billion
February 20233.21 billion
March 20233.39 billion
April 20233.49 billion
May 20233.24 billion
June 20233.06 billion
July 20233.29 billion
August 20233.26 billion
September 20233.64 billion
October 20233.93 billion
November 20234.03 billion
December 20234.34 billion
January 20244.6 billion

According to Reddit, the average logged-in user spends approximately 20 minutes each day on the platform.

This figure is even higher for users who have been on Reddit for 5+ years (35 minutes per day) and 7+ years (45 minutes per day).

Source: similarweb, SocialMediaToday

Popular Reddit-Related Searches

Of the 7.7 million different keywords associated with Reddit, the most frequently searched is ‘reddit’ with around 13.6 million searches per month. That’s over 55x more searches than any other keyword.

The total volume of keywords stands at approximately 80 million.

Here are the top five Reddit keywords:

RankKeywordMonthly Search Volume
1reddit13.6 million
=2nba reddit246,000
=2reddit all246,000
=2reddit nba246,000
5old reddit201,000

Source: Semrush

Reddit User Device Stats

The vast majority of Reddit users access the website via mobile.

As of 2024, there are over 3.5x more mobile Reddit visits (5.9 billion per month) than desktop (1.67 billion per month).

Reddit User Age, Gender, & Demographics (2024) (6)

These figures have remained relatively consistent over the last couple of years.

Here’s a month-by-month breakdown of Reddit device stats since April 2022:

Month, YearMobile Reddit VisitsDesktop Reddit Visits
April 20225.23 billion1.22 billion
May 20225.76 billion1.2 billion
June 20225.59 billion1.14 billion
July 20225.78 billion1.12 billion
August 20225.52 billion1.22 billion
September 20225.81 billion1.21 billion
October 20225.79 billion1.24 billion
November 20225.14 billion1.12 billion
December 20225.03 billion1.05 billion
January 20235.71 billion1.3 billion
February 20235.23 billion1.19 billion
March 20235.58 billion1.29 billion
April 20235.79 billion1.26 billion
May 20235.35 billion1.26 billion
June 20234.86 billion1.12 billion
July 20235.2 billion1.24 billion
August 20234.96 billion1.25 billion
September 20235.53 billion1.3 billion
October 20235.84 billion1.4 billion
November 20235.67 billion1.42 billion
December 20235.67 billion1.57 billion
January 20245.9 billion1.67 billion

Source: Semrush

Most Popular Subreddits

Reddit has over 100,000 active subreddits.

And more than 500 of those have at least 1 million subscribers.

The most popular subreddit with over 55 million subscribers is r/funny.

Reddit User Age, Gender, & Demographics (2024) (7)

Each of the top 10 subreddits has more than 30 million subscribers.

Here are the top 20 subreddits by number of subscribers:

RankSubredditSubscribers
1r/funny56.6 million
2r/AskReddit45 million
3r/gaming39.5 million
4r/aww35.4 million
5r/worldnews34.9 million
6r/todayilearned34.7 million
7r/Music32.9 million
8r/movies32.3 million
9r/science31.5 million
10r/pics30.5 million
11r/memes29.7 million
12r/Showerthoughts29.7 million
13r/Jokes27.8 million
14r/news27.4 million
15r/videos26.9 million
16r/space24.9 million
17r/askscience24.8 million
18r/EarthPorn23.8 million
19r/books23.7 million
20r/food23.6 million

Sources: WGTC, SocialMediaToday, Statista

Most Popular AMAs

Ask Me Anything posts (AMAs) are very popular on Reddit, often amassing thousands of upvotes when high-profile celebrities get involved.

In 2022, actor Nicolas Cage garnered the most upvotes of any AMA that year with almost a quarter of a million.

Here are the top 5 AMAs from 2022:

Ask Me AnythingNumber of Upvotes
"Hello, I’m Nicolas Cage and welcome to Ask Me Anything"238,500
"I am Jon Stewart, host of The Problem with Jon Stewart on Apple TV+, and I’m here to talk with you about the stock market. AMA!"72,800
"I’m Bill Gates, co-chair of the Bill and Melinda Gates Foundation and author of “How to Prevent the Next Pandemic.” Ask Me Anything."48,900
"I'm LeVar Burton, host of LeVar Burton Reads. AMA!"48,700
"Hello, my name is Zach Stafford, I make extra fabulous, deogie, and Pervis comics. I have been making comics for ten years and I'm finally making a book! AMA"48,600

In 2023, Keanu Reeves’ AMA received over 293,000 upvotes.

This surpassed Barrack Obama’s 2012 AMA, which held the record for most upvotes for several years (216,000).

Sources: Reddit, Reddit (2)

Reasons for Using Reddit

Entertainment is the main reason users flock to Reddit. In total, around 3 in 4 people on Reddit (72%) use the platform for entertainment.

Reddit User Age, Gender, & Demographics (2024) (8)

The news is the second-most popular reason for using Reddit (43%).

Here are the top reasons for using Reddit:

Reason for Using RedditProportion of Users Who Agree
Entertainment72%
News43%
Follow brands/companies17%
Strengthen professional network8%
Keep in contact with friends and family5%
Other17%

Source: AudienceProject

Conclusion

Interest in Reddit continues to grow year-over-year despite plenty of competition.

For more related social media data and statistics, take a look at our other Exploding Topics blog posts: Top 14 Social Media Trends, The Future of Social Media, and Top 32 Social Media Platforms.

Reddit User Age, Gender, & Demographics (2024) (2024)

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